You and Jay are the only true PR firm right now in the adult business. Kristen Kay – XBIZ
It really makes me think the PR representative truly cares about the companies when they care enough to consider the whole posting package the way you do. Dominique – Adult Video News
There are only a few porn publicists out there that do any of this worth a damn. I immediately think of Adella of Digital Playground, April Storm, Jay and Sherry from Black and Blue Media, and Brian Gross. Scott McGowan – Eye On Adult
I admire you and Jay as well, for the wonderful job you do for the companies you represent. Cindi Loftus – Xcitement Magazine
What does Black and Blue Media do?
We work to keep your company and your products in the press. Our chosen field is the adult industry, but we work with mainstream clients as well. We write and send out press releases and send product out for review. We coordinate stories and interviews with magazines, broadcast outlets and internet sites. We arrange on-set coverage for your productions. We do whatever we can to make sure the press has photos and everything else they need, for the best coverage of your company and product.
Black and Blue Media has successfully placed stories on their clients with AVN, The Atlantic Monthly, Boston Magazine, British GQ, Cheri, German Adult News, Glamour, Hot Videos (France), Hustler, Men’s World UK, New York Daily News, San Fernando Valley Business Journal, Velvet, XBIZ, Xcitement and many other adult and mainstream publications. Our clients have been interviewed by Howard Stern, FreeFM, KROQ, Opie and Anthony, Ask Ladybrain, Playboy Radio and WKY 930AM in Oklahoma, as well as SpikeTV and CBS Sunday Morning.
We also help to coordinate everything from events, to press kits, to getting your products into the nomination process for the various awards that are handed out every year, so your company gets as much exposure as possible. We can handle your social network sites, or create special campaigns that make your company stand out from the rest. We also create special promotions to act as publicity generating tools for your business. Check our News page for some of our recent promotions.
Why would I want a publicist?
Marketing is usually considered the end game for a company’s ultimate goal of making a profit from what they are doing. However, as the consumer becomes more savvy to the advertising campaigns that have traditionally been used to sell products and grow company images, they are less inclined to be persuaded to purchase based on these types of campaigns. They know when they are being “sold” and they don’t like it. What the consumer now accepts as a recommendation to purchase, is the credibility that a news story gives to a company’s product or image. Publicity places a magnifying glass over your company, amplifying your credibility with the press and your customers.This credibility is vital for every company, and especially for new companies and products. Anyone can give a sales pitch and make promises. Establishing credibility shows your customers you can deliver on those marketing promises.
Black and Blue Media maintains very strong relationships with the most respected media outlets in the adult industry. We make regular, personal contact with the editors and reporters of magazines and web sites across the United States. Your company will be introduced to every important adult news and consumer outlet. We work with our contacts to get coverage for your company in many forms, including reviews, stories and interviews.
Black and Blue Media focuses on utilizing techniques that assures your company exposure directly to the end consumer, and that doesn’t end with news coverage. There is a reason why the words Publicity and Public Relations both root from the word Public. This is a relatively new concept in adult publicity. “Old school” marketers and publicists have always focused their energy on the distributors and selling to the insiders of the industry. That is not the best way to promote your product any more. Retailers want to know there is a market for your product before they lay out money for your product, even if the distributor is handling the transaction.
As we move into all of the new venues of adult media, it becomes even more important for all companies to get their product and name into the public eye, as now the internet and mobile applications rule as the main avenue for the consumer to purchase your products. If you don’t go directly to the public, you will loose out on a very significant profit.
Another purpose for having a publicist is for damage control when times are tough. You may need someone to face the media for you when something goes wrong. You may not have the time or desire to talk to the press about problems, if they occur. That’s when you will really understand the benefits of having a publicist that is ready and willing to stand between you and the press, as well as the consumer. You’ll also want to shout the news when a major problem is solved, drawing attention to the fact you’ve set things right and re-establishing the credibility for your company.
Why can’t I just do this myself?
Many business people simply do not have the time to send out press releases and work with the press. There is time involved with putting out a press release; You need to gather quotes, collect and format artwork, write the piece and send it out to your press contacts.
Most business people rely on in-house employees to handle these things, many times handing off the duty to their sales people. However, your sales staff don’t have the time to truly devote to handling publicity for your company either. Our fees are usually much less than the price of hiring an in-house publicist, and we free up time that our clients would spend on working directly with the press to get them everything they need to run a story on your company, so our clients can handle the other aspects of their business. Time is money, and we give your company more time to spend on doing business.
I just want your contact list. . . how much for that?
We get asked this a lot. Our contact list is not for sale. However, we have created The Press Wire, a wire service that specifically sends to adult news sites and adult industry writers. The Press Wire is a pay-per press release service and we even accept credit cards. If you feel comfortable writing your own press release, go to thepresswire.com.