I dearly love fetish, and it’s a pleasure for me to work with fetish events. Recently, I’ve felt stuck in a rut. Send out the press release, hope everyone likes it, move on to the next thing.
However, as publicists, we’re much more than press releases. New York Rubber Ball and Miss Rubber World 2012 not only lined up a new set of challenges, but a new set of opportunities. We began by pitching interviews with Archean, who is Miss Rubber World 2011. Those ran on Lukeisback.com and Tonybatman.com last year. Xbiz is still interested in interviewing her soon for their May fetish issue.
Then came the contestant interviews. It was a little hard to push in the beginning. Some of the vanilla adult press are skeptical. Some contestants haven’t gotten back to us, and a couple of contestants have dropped out. Thankfully we’ve found some contestants that are really involved in the adult industry, so they’ve been responsive and a great fit.
We’ve placed three contestant interviews, bundling several into group interviews, giving the appearance of a live and interactive experience. Here’s where they’ve placed.
With only a few days left before the event. Lovely Latex designer Brigitte More talked to us about an interview, and Inside Adult World was still game. So we placed an interview with the sexy sponsor here.
We’re in negotiations to stay on for the 2013 event. The strategy at that point will be to focus on the new Miss Rubber World winner, 2013 contestants, but also get more exposure for the sponsors.