Happy holidays and a bright and prosperous 2013 to all of our friends, family and clients, from Jay and I.
Happy holidays and a bright and prosperous 2013 to all of our friends, family and clients, from Jay and I.
It feels very strange to be talking about plans for 2013, yet time flies and 2012 will be over soon.
First up, Black and Blue Media(Jay and I) will be attending the XBIZ 360 convention, which will be held at the Sofitel in Beverly Hills, January 9 through January 12, 2013.
Attending with us will be the wonderful, legendary cyberpunk, science fiction and erotic author M. Christian, and our very good friends (and Start My Porn Company partners) Linda Roberts and Frank Castle.
XBIZ 360′s coordinators are working on seminar panels and workshops for the event now, we’re all excited to find out what the topics are and who will be speaking. They have announced John Stagliano as the Key Note speaker, with more news upcoming.
We will likely be attending the AVN Show in Vegas, however plans are still being worked out and updates will be posted on this blog.
Since 2012 isn’t over yet, there are a few things coming up that I might as well mention . . . .
First, if you are registered to vote in LA County, CA, don’t forget to vote No on Measure B – the “condom law” backed by a group of people that do not understand or communicate with the adult entertainment industry as equal partners and who should have never been allowed to try to enforce regulations on an industry that they are not a part of. Imagine if food retailers were allowed to set industry regulations for the automobile industry, or Christian Scientists were able to enforced regulations on hospitals, doctors and medical clinics? It’s just bad law and by defeating the supporters of this measure, it sends a strong message that extra-industry groups have no business in other industry’s business!
If you want to be truly appalled by the waste of the $4 MM this partisan group has spent trying to put condoms on every porn set, read what they could have spent that money on:
Using the anti-porn group’s own calculations, No on Measure B supporters estimated that the $4 million spent by these self proclaimed “AIDs Activists” could have better been used to;
The list goes on and on . . . read the whole indictment at http://business.avn.com/articles/legal/What-AHF-s-4M-Campaign-Could-Have-Bought-for-AIDS-Patients-491743.html
Okay, the political rant is over. You are safe to continue reading. LOL
I also wanted to mention that Jay has launched a brand new version of his JayMoyes.com blog. For personal news, his latest IlLUSTrations and other good stuff, add him to your book marks list.
I really can’t say how happy I am that Michael Ninn is back in the Black and Blue Media fold full time.
One thing that all Black and Blue Media’s long time clients know, is that we treat them like family. They not only get our best professionally, but also personally. Our “porn family” knows that we are with them through the lows, as well as the highs. And believe me, Jay and I shared the laughs, congratulations and celebrations, as well as the blood (actual), sweat (lots), tears (many) and agony (excruciating) with Michael and the whole Ninn Worx family over the last 6 (or so) years.
Like the Phoenix, Michael always rises. We never gave up hope, as someone with Michael’s passion and devotion to his art can never be destroyed. More so, his legacy in this industry can never be destroyed.
So, welcome home Michael. Thank you for the many years of being a big part of our Porn Family.
Many thanks and our deepest appreciation to M. Christian and Kathee Brewer of YNot, for the opportunity to talk shop on publicity, public relations and how they relate to the adult industry in the interview/story A Shout or a Whisper: The Realities of Publicity http://www.ynot.com/content/117994-shout-whisper-realities-publicity.html
Jay and I both give major thanks to M. Christian for noting one particular difference between Black and Blue Media and many other porn publicists:
Never heard of Black and Blue? There’s a reason for that. The company has been around since 2004, but Ziegelmeyer and Moyes cling to an odd notion that what they do is about their clients, not about them. Consequently, you’ve probably seen more evidence of their work than you realize.
Yeah, we are old school in how we work. Our clients should be household names, not their press agents.
A long time ago I was working in the art department of AVN, and we would get in a press release for a business. My job would be to find art for the story, either through our archives or by contacting the business that sent the release.
Sometimes, I got lucky, but the more corporate the place, the less likely I could even get through to a marketing or publicity person. Even then, I’d often get the same response “I’m the publicist, I don’t handle artwork.”
Now remember, this is the adult industry, which is almost entirely dependent on imagery. Even if the company does credit card processing or writes software, the least they could do is send a logo, or a photo of the person quoted in the press release.
Whether I could get art to run with a story, or not, made the difference between a story getting placed, or a story getting trashed. Let that sentence sink in a bit . . . .
The advertising dollars didn’t count, the drinks with the managing editor a month ago didn’t count, sharing a rail of coke with one of the writers didn’t count. If there was no art, the story got cut.
Most publicists don’t handle art themselves. It’s not what they do. Most publicists I’ve met come from writing backgrounds. In fact, I know about a dozen I met when they were journalists. Sure, they’ll pick photos, bug the art department for graphics, and some may even be able to crop a picture.
Fast forward to today. For our client, Sun Island Studio. We put together a sales kit, with the logo we designed for the company. We got asked to help with redesigning box covers. The Brazilian Girlz graphic is a good example of what we get asked to whip up on occasion to help push product.
Sun Island Studio isn’t an isolated case. When Michael Ninn was developing The Four, we created images to go with the “Kronos 480 BC” alternative reality game promoting his movie. For Platinum Blue, I got asked to put together press kits and media kits. We work very closely with cover artists and designers. Most of the graphics for the social networking campaigns of various companies Black and Blue Media has worked with, I put the graphics together. For SLLAB, I was called on to design full page ads and worked closely with artists for the cover and poster art of The New Neighbors. When we hooked up with Tony Batman of A! Entertainment, we not only designed his logo, but produced graphics for shows and even edited the Platinum Blue and Ninn Worx commercials that aired on his show.
So, when you’re looking at a publicity agency, are you looking at someone who’s just a writer, or are you looking at a place that can handle just about everything? The choice isn’t really hard, when you think about it.
Best wishes always,
Jay E. Moyes
Consultant, adviser, artist
Black and Blue Media
2011 is almost over and while we’re making plans for AEE in January 2012 with some new and returning clients, we started thinking about the great experiences and opportunities that Jay and I have had since we launched Black and Blue Media in 2005 . . . .
One thing we take pride in, is we have never settled for doing what a lot of other people in our line of work settle for – our service for our clients doesn’t begin and end with press releases and arranging interviews, or whatever. If we have an idea that will make our client’s company and product stand out, (and they go for it), we go for it!
Along the way, we have had some “Firsts” for a porn publicity firm. Some of them have been firsts for any adult company, as a matter of fact. The one that comes to mind first is the “Alternate Reality Game” (ARG) Jay and I created for Michael Ninn’s ‘The Four’ in 2008.
Tom Hymes wrote for XBIz.com:
Black and Blue Media’s Kronos480BC ARG is still being played by engaged alternate reality gamers
Adult publicity firm Black and Blue Media has engaged the alternate reality gaming (ARG) phenomenon in an ingenious campaign to promote the summer release of NinnWorx_SR’s “The Four.”
Started barely a month ago by Jay and Sherry of Black and Blue, Kronos480BC almost succeeded in maintaining complete anonymity as an adult promotion until being outed last week by Argnet.com, a website for alternate reality gamers.
It is still going strong, however, and has attracted a healthy number of players, though exactly how many is impossible to determine. In the alternate reality gaming world, everything is fluid, rules are made to be broken and participants determine pretty much the entire unfolding of the experience.
In the interest of retaining some professional modesty, you can read Tom Hymes full story here: http://www.xbiz.com/news/news_piece.php?id=92898&mi=all&q=Alternate+Reality+Game. Discussion strings on it are here.
Another campaign that we truly loved working on is the Midnite Videos “Spokestoon”, Midnite Sally. Midnite Sally was devised to give the new VOD company a face and name that made it more “consumer friendly”, so it would stand out from the rest of the VOD sites that existed. It also served as a social site icon, that allowed for consumer recognition on more than just a name-only basis for our client, Midnite Videos.
Here is some of the artwork that Jay created for the Midnite Sally campaign . . . .
This is one of the videos:
And for our own promotion and business expansion, we decided that it would be beneficial to allow those that do not want a full time publicity agent to either contact us through Ingenio’s phone consultation system and launched The Press Wire, so those that want to write their own press releases, but don’[t have our huge media contact list can still get the word out on their projects and products.
All in all, Jay and I have been overjoyed at the great opportunities that we’ve had thus far, and we look forward to many more “Firsts” as we move ahead into 2012 and beyond!
As publicists, our first job is to let the client stand out and to disappear into the background. Sure, our friends in the press know who we are, as do our clients and practically everyone else in the adult industry . . . We are the ones behind a lot of what you might see in the press about our clients. And we spend a lot of time and creative energy keeping our clients in the public eye, handling everything from pitching and arranging interviews and news stories, writing and distributing press releases and media kits, to packing product for review, as well as 100s of other things a professional publicist does.
However, when the news goes out there into the public eye, Black and Blue Media (me and Jay) are not supposed to be what people see. As true publicity professionals, we know this, acknowledge it, and in fact, welcome it. But in certain cases: Sometimes it’s nice to be recognized.
This is one of those cases, a situation where working with a client brought us out from the category of “publicist” and into the category of creative partner. The case? Jay and I worked with Michael Ninn on the voice over portion of the script for his upcoming adult feature, ‘The Four’. And Mr. Ninn acknowledged and honored our work by giving credit in his movie to me.
Now I would like to publicly thank this brilliant and wonderful man, here on our site. I know I’ve said it to him, but this needs to be on record here, where the rest of the world can see it:
Michael – it is very nice to be recognized. I thank you for your friendship and your grace. And you know that Jay and I consider you (and yours) part of our family. We consider ourselves honored that you consider us part of yours.
Now, it is my honor to reveal to you the trailer for the movie I’m talking about above:
Hip hop, horrorcore band Wolfpac announces premier sponsorship by Loans for Looks and A! Entertainment, for their daily internet broadcast of WFuckOffRadio.com and Saturday, August 13 FreakShow Tent performance at the 2011 Gathering of the Juggalos.
WFuckOffRadio.com will be broadcasting noon to 2:00 PM and 3:00 PM to 5:00 PM, daily Thursday, August 11 through Sunday, August 14, from the Jump Off stage at Hatchet Landings in Cave-in-Rock, Illinois, bringing the latest news and interviews from Gathering of the Juggalos live to those that didn’t make it to the event this year.
Speaking on how Loans for Looks and A! Entertainment became involved in this year’s Juggalo experience Wolfpac vocalist, Buddah said, “Wolfpac’s founder, Daddy Long Legs met Tony Batman at the Adult Entertainment Expo in Las Vegas about three years back. Ever since then, we’ve been hooking up with The Batman whenever possible. It’s about the porn, man. Wolfpac is as well known for the porno-licious babes that follow us from town to town, as we are for our in-your-face, blood and corpses rap style. When Batman and Loans for Looks asked to sponsor our air-time and stage show at the Gathering of the Juggalos this year, we thought it was a good match. Batman is always surrounded by beautiful chicks, and who doesn’t want to see big boobs in a tiny t-shirt with your band’s name on it? Loans for Looks is providing a public service by making that happen for more Juggalettes.”
Buddah shares that Wolpac has been an integral part of the Juggalo lifestyle since its inception, “Daddy Long Legs started out with Bloodhound Gang in 1991 and the comedy-rap flav that they were into fit well with Insane Clown Posse and they started touring together. So, when Daddy stepped out of Bloodhound Gang and formed Wolfpac, we stayed on with ICP for tours. We share a similar sound with ICP, and their followers are also following us, so it’s like hanging out with our best friends everywhere we go.”
After their weekend in Illinois, Wolfpac members, Daddy Long Legs, Bane, Buddah, Genocide and Jade, return to the studio where they are recording their next album “Square Peg Round Hole”, scheduled for release in fall of 2011.
The Gathering of the Juggalos features hundreds of performances from the planned to the spontaneous, including stage shows by hip hop legends MC Hammer, Ice Cube, Lil Jon, Flavor Flav, George Clinton and special guest, Charlie Sheen. For Gathering of the Juggalos scheduled performances, ticket information and travel opportunities, please visit www.JuggaloGathering.com.
Check out Loans for Looks website, www.loansforlooks.com, to see what the first medical loan program exclusively for cosmetic surgery has to offer.
It’s really easy for anyone to complain about the marketplace and economy right now. Almost every field, niche, and market seems to be going downhill. Profits in many areas seem to be more from some outside “stimulus” or just scaling back (which is, I admit, a good idea).
But what makes a winner in an economy where so many people are loosing? What do Sherry and I really look for in clients? What keys are almost guaranteed survival in tough times like this? There is a criteria of things we look for. The list is small and simple.
Growth in an unsaturated market. Why did Obama have such a hard on for health care? America has a growing abundance of sick people, and people come to America every day to pay for health care and coverage. Growth in a field may be limited or temporary, but that’s ok a long as those limitations are considered in the business plan.
Let’s look at energy drinks. Red Bull targeted anyone who wanted a boost, like club kids, gamers, cab and truck drivers. They started small, and anticipated growth in many different directions, knowing there was a lot of room for growth. They’re still doing well, but are now working very hard to stay on top of a very saturated market. Red Bull now has to take into account things like price, taste, and variety. To start new and cut into this market is pretty tough.
Two great examples for growth and low saturation are 3D entertainment and electric cigarettes. 3D has kicked around for decades, but it took the movie Avatar to really rally the consumer as to whether this would be something they’d want in their living room. The technology that’s followed is starting small, but if they dig in there, they may just be able to make 3D entertainment in every household a reality by 2020. Electric cigarettes are also really attracting attention. Blu Cigarettes have had trouble keeping up with demand. We are starting to see some more serious saturation. The e-smoke is still finding a place, but I honestly don’t think it will be long before you’ll be seeing Camel e-smokes at a 7-11 near you.
Enthusiastic owner who is a jack of all trades. Before bringing in a webmaster, Ron Harris did his own processing, design, and web building. He’s also very enthusiastic about what he does. If it didn’t make money, Harris would still be shooting pictures and video of very pretty women.
Michael Ninn’s story is very similar. Ninn does editing, directing, and producing. Being willing to do more things allows you to innovate. These very creative people bring us in as publicists not because they don’t know how to do publicity, but because we save them time and allow them to expand what they’re doing.
Likewise, Sherry and I have ventured into territory other publicists fear to tread. We created the first adult alternative reality game. We do a lot of our own work in Photoshop and even created a campaign in flash.
Enthusiasm is one of the most motivating factors. I’ve known people who will do what they do until they drop dead and nothing else will stop them. This involves much more than someone shouting how great their product is. This enthusiasm involves listening to the advice given, going to trade shows, doing interviews, and springing out of bed every morning eager to do what you do. It means investing profits back into the business and biting the bullet to scale down when times are tough. It also means bringing in people that are just as enthusiastic about what you do as you are. Would you starve for a day to do what you do? Would you move to a smaller house just make a better product? That unbridled enthusiasm has allowed insane fanatics in niche fields to survive and even thrive where even big mainstream companies just can’t cut it.
Constantly improving, innovating, and doing new things. When we talk to reporters, they rarely want to talk about what’s old. Most of the time they want to talk about what’s new, better, different, interesting, and will change the way they think about a product or service. The biggest problem for the adult industry is the simple fact that the majority does not want to adapt and change. Video and DVD sales gave way to the internet, which means a whole new way of doing business. That revenue stream should have been the most exciting thing for a pornographer, and for the smart ones, it was. Sure, there are a lot of failures, but small failures make for big lessons. People rant about the success of the iPhone, but few remember the painful lessons of the Newton, Apple’s palmtop computer. Sometimes, simple improvements make for the biggest profits down the road.
Sam Adams is a great example. If Jim Koch could only sell one type of beer, he probably would grit his teeth and do it. He wouldn’t look to change the style or the recipe, but he would always be on the lookout for better ingredients. Notice recently, he hasn’t settled for making the best beer. Instead, he’s pioneered a new design for a glass to pour Sam Adams in. That’s pretty extreme, but it shows that if you’ve reached your best in one area, there may be room for improvement in others areas for your product.
That’s pretty much it. Being big does not help. Quite the contrary, the biggest with the most money often make the bigger (and sometimes fatal) mistakes. Being smart does help, but often it is a factor in enthusiasm, multi-tasking and innovation. We can talk all day about marketing, SEO, and bunches of other hot topics and jargon, but these simple factors above are what makes a winner.