About Sherry Ziegelmeyer
With over 20 years of promotions and publicity experience in the Los Angeles music and radio industry, Sherry already had a solid background in the techniques that attract media attention and generate public interest when she decided it was time adult entertainment companies should be able to access quality publicity service, just as mainstream does.
During the 80’s, Sherry worked publicity for a number of Hollywood bands, doing everything from sending out press kits to selling t-shirts. This old school education instilled a need for improvisational thinking and “outside the box” approaches to publicity campaigns. Later, she would channel this experience into her positions with KLOS, KABC, KMPC, and Radio Disney. Sherry worked on the KLOS Community Switchboard, in the KABC/KMPC/Radio Disney Community Relations department, and also worked with the KLOS Creative Services team over an eight year period.
After “D’Mouse” took over operation of ABC owned KLOS/KABC, Sherry left the world of publicity for a time and took classes in Visual Basic programming and HTML coding. She worked tech jobs and channeled her computer tech and marketing design knowledge into doing web design for a time. Along the way, she found an amazing publicity resource in the growing Internet community.
In 2003, Sherry and Jay Moyes met at a club called Stiletto, introduced by mutual friend Mistress Stephanie Locke. Together they helped promote the club on a lark and when everything came together beautifully, they began working together on a variety of publicity projects within the leather community. With Jay’s encouragement, she launched Black and Blue Media, a publicity and public relations service in 2005.
Black and Blue Media’s first official publicity client was the production company, ArchAngel. Next came start-up adult production company SLLAB, LLC, the enterprise of a well-known Rock God. With the release of SLLAB project, Frank Castle’s The New Neighbors, Black and Blue Media built its reputation as one of the top publicity and PR firms in adult entertainment. Propelled by an intense, imaginative publicity campaign, The New Neighbors gained eight AVN Nominations, won the “Best Feature–Critic’s Award” from the XRCO and remains a consistent DVD seller today.
The success of Sherry’s campaign for The New Neighbors led to the additions of Platinum Blue Productions, Michael Ninn and a variety of other critically acclaimed adult entertainment companies to the Black and Blue Media client roster.
In 2012, the release of Michael Ninn’s masterpiece The Four, pushed Black and Blue Media’s professional pedigree even further up the adult entertainment recognition ladder. The Four publicity campaign proved beyond a doubt the innovative and creative work Sherry brings to Black and Blue Media clients’ projects. To promote The Four, Sherry created and managed the ground breaking, first-ever, adult hardcore video related Alternate Reality Game (ARG), Kronos 480BC. The Four campaign earned Black and Blue Media multiple award nominations from adult industry publications AVN and XBIZ, including “Best Screenplay” and “Best Marketing Campaign for an Individual Title”.
Are you LinkedIn? View Sherry’s profile – http://www.linkedin.com/in/blackandbluemedia